Online Marketing in Boston

I had the pleasure of participating in the "Big Brands, Big Plans" panel at the Online Marketing Summit in Boston yesterday. While many conferences last too long and have been polluted by agencies and vendors, this series of Online Marketing Summit conferences packs a lot of punch. About 120 marketers showed up to teach and learn from each other. The panel covered a lot of ground including:

• the use of business blogs and forums to engage customers
• web 2.0 within a corporate site (user/customer reviews)
• online marketing trends for 2008

I'll be joining the Summit as a panelist in San Francisco and Los Angles in early August to do my best at imparting additional morsels of online marketing wisdom.